B2B ONLINE EXHIBITION- AN ERA OF ONLINE REVOLUTION Exhibition is one of the glamorous media for exploring business branding and finding new avenues of expansion as well. I remember the days during 2003, when I was working in one automobile accessory parts manufacturing company and the company was very aggressive in media participation. The entire emphasis was on Exhibition. Those days were very hectic. Before, the exhibition was to start long brain storm sessions with technical team and reporting to top brass for strategy for the specific exhibition was normal for almost every week. Also, at times, had to complete all formalities of visa and et all , so that I can safely land in international territory for new international territory of business for the company.   With the completion of new exhibition, the tension of attending the one was on the chart and again the same cycle .The same type of preparations and activities were at par with daily sops of channels. Once, I had to make a last minute visit to Nairobi for an international exhibition. I alongwith my team reached in late night , unfortunately the hotel denied to honor their commitment of booking and the very next day , we were also supposed to look fresh so that visitors can be attended in a sophisticated manner. The night was very long by the time we settled for some roof for our head. All such experiences taught me one lesson that attending an exhibition successfully requires preparation for every phase: Tracking exhibition on regular basis. Choosing and getting a stall booked. Pre-preparation for attending an exhibition including accommodation and other reservations. Making stuffs for distribution and packing it for transportation. Study of participants of a particular exhibition. Reaching in advance. Attending the days of exhibition and explaining to visitors. Compiling all data’s of probable’s and packing on completion of exhibition. Reporting on exhibition to management and action plan. Over twenty five years of experience in attending exhibition and trade events, I always wish that if I had some alternative to attending an exhibition. Since offline exhibitions are very expensive, time consuming, requires intense traveling, devotion of entire days during exhibition, limited reach to the visitors and participants of exhibition and requires extensive preparation.     Finally, I got online B2b exhibition not only as an alternative but is more effective and advantageous than offline exhibition. Really, want to know how, then Pl read it very carefully: No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services. No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.   No Traveling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.   Very Less Cost -The cost for traveling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.   No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit unto the place of offline exhibition but as per their convenience , it can be explored .   Maximum ROI-Business world always care for return on investment i.e. profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate inexhibition.   Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available. It makes communication more effective and fast as well.   Maximum Exhibition can be attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.   Tension free- The term tension can include any and everything which is associated with offline exhibition. Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success. The list of advantages are more and more …….just think once again, but I really wish it had been in existence atleast ten years back as well. The author is an exhibition advisor to www.made-from-india.com

  If Business is to profit, then Marketing is to business. Since, without marketing, business is not possible whether it is done in any form.
Even traditional business had some marketing tactics, be it delivery unto buyer place or flexibility in payment terms. Ultimately, what can turn on more business is often considered as marketing and its implementation after analysis of the situations from time to time can be termed as strategy.
I often found, when you say strategy, people nod their head but when it comes to know what is strategy they loose the color of their face.
Strategy is a factor which construes marketing and marketing runs on strategy. What RCC beams are to a building  in the same manner strategy is for marketing .if one claims to be doing marketing without strategy then he may be fooling himself and more to others as without strategy in any manner , marketing is not possible.
The very next thing which comes is how to make strategies for marketing the product?

Before that, let us take some pain to understand what exactly is strategy. Strategy is nothing but understanding the basics of positioning a product, features and potential of product, strength and weakness of products, timely review of plannings etc and then analyzing it to conclude with some parameters for selling the same product with respect to different zones and geographical areas, this result into strategy. Isn’t is very simple .If one makes simple strategy, he makes simple way to success in business.
After Strategy, What Next?

Then comes the real marketing play. Again, it is followed by another question how to and what can be the modes of marketing.
Lets us see which mode is required, when marketing modes option comes to be chosen for business:

Whether Online Marketing?
Whether Offline Marketing?

Before, discussing about advantages and dis-advantages as well as requirement of online marketing, let’s see the modes and strategies of offline marketing.

a. Direct Marketing
b. Telemarketing
c. Advertisement in TV
d. Campaign based advertisement in Radio.
e. Advertisement in public places, public transportation
f. Participation in Exhibitions & Trade Shows
g. Door to Door Marketing
h. Promotional campaigns
i. Discounts and offers
j. Referral Marketing
k. Public Relations
l. Print Media
M. sponsoring some events, sports etc.

The list can have much more to it, but the aforesaid are considered to be the prominent amongst any other options possible or available for any person.
So, after doing, still one requires any other mode of marketing, before we make a hasty decision, what if some online marketing options are just explored:

a. Contacting and Responding through Mail
B.Advertisement in Google, Yahoo
C.Advertisement through Ad brite
D.Advertisement in Blogs
E.Advertisement in most popular sites and portals
f. Article Marketing
g. Affiliate Marketing
h. Online Viral Marketing
i. Email Marketing
j. Activities in Forum & Social bookmarking
K. Linking with quality sites
l. Banner Exchange
m. Search Engine Optimization via Search Engine Marketing (SEM)

Many more to be added, even in this sphere alone.
After referring to all, do you feel one is required and sufficient and if one is, then which one .Then I must answer that absolutely NOT, one cannot be a substitute for other, but both are required.
Because, Offline, marketing is very well known potential mode of marketing and will always be required but at the same only offline marketing will not do justice to your marketing, still don’t believe, then just check the truth as stated below:

a) Round the globe more than 50% business is carried out and communicated through mails which is online mode.
b) Corporates, SMEs, MNC all are dependant upon mail for communication.
c) Young generation is net savvy.
d) People are dependant upon websites to fulfill their basic necessities be it
1) jobs, 
2) accommodation,
3) buying and  selling
4) marriage
5) chatting
6) communication
7) outsourcing work
8) filing tax returns
9) gathering any information etc
10) on an average more than 50% business man and involved in international trade use B2b Portals to effect the business .
If this is the some eye opening facts , can still one keep away from online marketing ………….Now You Decide !

 Kudos to the new president of US , Barack Obama, of Democratic Party, for his outstanding victory in

presidential elections over    John McCain of  Republican Party      .This race for presidency is stated to be

the  largest ever media focused election. It also saw some very dramatic ups and downs and even withdrawing of

much talked   barrister of US and Hillary Clinton the wife of Bill Clinton, the ex-president of US. Much have

been written and talked in every sphere of business and politic bureau that the new election will have good and

bad impacts on the India. Outsourcing industry of India is in panic since, the statements of Obama have had been

twisted by media and intellectuals in such a manner that a havoc got created that outsourcing work to India will

be curtailed.


The negative sentiment of such interpretation has also impacted the stocks of TCS,   Wipro etc especially when

due to meltdown of US economy, entire worlds economy was shattered and Indian stock exchanges were no exception

to it. On careful, study of all the speeches so far given by Obama, nothing specific has been found which can

conclude that outsourcing industry will have to see dark moon. Rather, Obama has stated in his statements that

India and China are going to boost the economy of USA. If this single statement is analysed then it means there

will be growth in mutual business relationships between India and USA. If such is the statement of Obama where

he is considering India amongst one of economy partners, then an imagination of grey days for outsourcing sector

of India is not sustainable.


This all started with the speech of Obama that had two statements

“US tech firms have thousands of jobs, but not enough talent at home”

“tax sops will not been given to companies that outsource work out of the country”

But at the same, he has openly given a statement,

 “"I will start giving them (tax breaks) to companies that create good jobs right here in America"


So going by the employment factor being generated by Indian companies in US, there seems that   the worry of

outsourcing industry is useless. At the most, worst to worst, the companies which are not creating employment

for US citizens may face the mar of any policy if made against outsourcing companies. The compulsion of US to

outsource work is also an admit fact by Obama by the remark that "……….., but not enough talent at home” . Hence,

to carry out growth, the US companies will be requiring talents as talents are not there in US. The above fact

is also substantiated by the recent statement to press by IT tycoon and Microsoft founder Bill Gates that


      “ Recently , I was introduced with five best talented person of micrsoft and Four were Asians“


So, the compulsion of US should be rather a matter of growth for Indian Outsourcing Industry. As told to PTI,  

NASSCOM President Som Mittal has stated that "We are not sure whether he had meant outsourcing in the software

sector or the manufacturing sector. But I don't think the software exports will be affected or slow down...
At the same, it should be noted that Indian major outsourcing companies, say Infosys, TCS and Wipro, have major

revenue to the tune of 70 % coming from US. This was the reason that the Indian software and services exports

segment grew by 29 per cent in F.Y 2007-08 than what it had in F.Y 2006-07.


In overall scenario and going by the given circumstances, US cannot afford to outsource work to India and if

stops then in that case, from where it will generate the talents to cater the needs of its industry which

requires talent for growth. Even, if Obama had in his mind to check outsourcing to India, he will have to

revisit his views after knowing the naked truth of over dependency of US companies over India for outsourcing in

IT sector. On the contrary, Indian Healthcare and Pharma companies have every reason to cheer over the victory

of Obama in US as he has pledged to strengthen global fund. This fact has been attested by Bill Gates who on 4th

November 2008 was in India and reacting to Obama has said to have stated that his win will help strengthening

the global health fund and improve healthcare in India and abroad as well. As regards to other industries, be it

power sector also, the impact will not be negative after the new governance in US.



The author is a business editor of www.made-from-india.com

 Before, one understand this mystery, three factors are to be known for
Revealing the mathematics of any market players:
a)        Demand and Supply
b)        Quality at competitive rate
c)        Growth for survival in tough competition
I remember, last Saturday I got a call from a senior president of a MNC
, saying that I am looking for new market but can’t make as to where shall I go for and especially when the

management is insisting for fast set up of new supply chain in new markets but I am afraid with global melt down

of economy, since, it has broken the backbone of every company irrespective of country. I started to deal the

situation with certain things which I am just reiterating so that some one can use it as to why new markets are

required. Portal is best b2b Marketplace.

New Markets can be set up by adopting any of the ways as is practiced by the global players:
a)        Setting up a subsidiary unit
b)        Making up channel sales force
c)        Making business associates
d)        Making assignment based agents
e)        Generating continuous leads for business deals

People may choose as per their best economy, nature of business and
longetivity of business interest. But, the gentleman was sounding over enthusiastic and even said ,…….yes, Mr

Becker, I know this all but my problem is still as such  and repeated it as well for times .This made me  to

finally ask him to accompany me over tea which longed to dinner.
In our first sitting , he had a very long brain storming session and he
was only interested to know an answer to why ? Instead of knowing how to do it so , let us name it “Why Session”

Why Session New Market means more business and new business as well. In other words means more profit and

revenue irrespective of its sustainability.

Again the same question cropped as to why new market, ofcourse! for this I am paid for and companies make

business out of such advises.
a)        What is the meaning of new market?
b)        How to explore new market?
c)        Which market will be the best new market?
All the aforesaid questions have simple answer as discussed below.
It can be understood by simple formula of demand and supply. Where there is demand which is sustainable and with

better prospects will be
considered as new market. The new market can be within the territory of
one’s country or may even cross the barrier of international market.
If demand is more in a new market, then it is always advisable for
exploring a new market . The market can be explored with better pricing
with best quality , since the golden rule is quality should always command the pricing factor and pricing factor

always follow quality factor. Since, both are incomplete without each other and compliment vice versa. As

already said, the new market could be explored with new subsidiary, joint venture, partnerships, business

associates, deployment of work force or even without substantial investment by way of continuous generation of

business leads, may be a B2b platform or b2b portal can get business leads for you like www.made-from-india.com

,which I recently saw and seems to be a promising one for global traders and exporters. Exploring new markets

can be even by way of launching your product in unexplored areas of one’s country and even exporting the product

to a particular country where best demand is there. The result will be more demand will always give better

pricing factor. Ofcourse, such markets will be the best market to be explored since business is done for profit

and the market which can give more profit will always be the best market whether it is new and unknown as well.

Say, a ball pen has the best quality over the existing ball pens in its segment and usage, but unless not being

sold in better market will always get less revenue over inferior ball pens which are in best market where the

demand is more for ball pens and for quality.

After, listening such simple things, the gentleman said, Mr. Becker even I knew this but you made me understand

the simple analogy and now I am sure to give some promising result to my management. We shall be discussing

other aspects of other sessions in due course of time, meanwhile, simply understand the fact that business is

for profit and it is always dominated by demand and supply.

You've just been put in charge of planning the company's trade show activities for the year and you have no idea where to begin. Maybe you've attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal. Trade shows are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best? How do you budget for them, how do you decide what kind of display you need, and how do you make sure you get back more than you put into it? In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make the job a heck of a lot easier for you. Let's start with why it makes sense to attend trade shows.

Trade & consumer shows create business for the City. With nearly 2.3 million square feet of exhibit space at the four main tradeshow venues, in a single year Toronto hosts more than 120 business trade shows, and many more consumer shows. Average spending by each tradeshow exhibitor is $5400, and nearly $1300 by each delegate attending.

Now a days Apparel, Fashion & Textile industries is growing in international demand as before.

FashionTrade Shows are an integral part of the Apparel, Fashion & Textile industries.The clothing industry has many international fashionrunway shows and apparel industry trade shows each year.TheApparel SearchTrade Show Directory will assist you with learning about the available trade events and trade show organizers that specialize in clothing, textiles and fashion exhibitions. Apparel Search provides easy access to the important events from around the world.You can also view the Fashion Week directory to learn about the available fashion week events around the globe.

Different people have different perceptions to attend trade fairs, exhibition and trade shows, the prominent amongst being the three factors which rule the business world i.e fear, greed and insecurity.

Why these factors are so much important can be understood by one phobia i.e “If a businessman will not attend an exhibition, it will give a signal that he is not in the International Competition and Market.”

The science of the phobia of exhibition can be understood with the following surprising factors:

Almost forty to fifty percent of visitors go to an exhibition to find new products and technology.

Almost fifty five percent are visitors who result into some business and purchase the goods and services in an exhibition

Almost eighty five percent visitors simply find the exhibitions to be an opportunity when they can simply collect information on the latest products of competitors and development trends in their segment as well in related segments.

Almost seventy percent people who visit the exhibitions, use the information’s thus collected to take their buy decisions or even other business decisions.

The glamour of Exhibition has attracted even SME’s to be in limelight and to show the business world that yes they mean serious business.

Nowadays Exhibition is also considered to be an Advertisement Campaign

Exhibition Vs Advertising campaign

Exhibition can be an advertising campaign because, even an exhibition gets media coverage and indirectly an advertisement happens for the persons who is attending an exhibition.
People while putting their adds also boast that they can be met and seen in a particular stand or stall no. in that particular trade show. This itself is considered to be a styled business statement.

Exhibition Vs Marketing research

Often, an exhibition is said to be a powerful tool of market study.

An exhibition can be used as a platform to test the feedback for your product and especially for a new product before its launch and after its launch also.

This is used to improve the products on the basis of responses given by the visitors towards your products.

Trade Shows, Fairs and Exhibition have to be used to measure the competitiveness of market and behavior pattern of customers towards your competitors products as well.

It can be considered as a test laboratory to set our new marketing strategy and understanding the strategies of your competitors in order to position your product, ultimately, business means only Profit.

Exhibition is a phase when your company product undergoes quality control test by the end users. This opportunity shall be used by every manufacturer, suppliers, exporters and importers including SME are to judge the market trends and plan for the future.

Exhibition means the following:

a) Test of Behavior of Customers
b) Quality Test
c) Level of Competitors
d) Identification of Strategy for positioning a product.
e) Deciding Pricing Pattern.
f) Testing the Launch Phase, it may be even pre or post launch as well
g) Instant Feedback of visitors including the end users.
h) Test of success of your product etc.
i) Identification of the phase cycle of your product.
These all are the blood and breathe for a business, so no one can afford to loose or neglect any one of the above.

Commercial Success

The commercial success of an exhibition is always associated with Return On Investment (ROI).

It can be a platform where business clicks with the participants signing the long-term contracts, apart from making a few normal purchases.

An Exhibition can be considered to be the most successful when its participants starts claiming that attending the said business means clicking the business deal and getting orders for future and developing relations with buyer.

Success Rule is “More the ROI, More is the Success of an Exhibition”.

About the author: www.Made-from-India.com is the fastest growing Business to Business (B2B) Portal which is used by every manufacturer, exporters, importers, suppliers, SME’s of the world including India. It has highest features in the world which is not only for the first time but is revolutionary and unique and always means PROFIT in Business. It is simply flooded with Free Buy and Sell Offers from every country of the world.

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