In the traditional business, is one strong advantage that most have - a store front.  Most who work on the Internet may call this blasphemy!  That means extra expenses, overhead costs and a lot of extra maintenance that you don't have to get into with a small computer and remote offices.

But, the one advantage that store fronts have, is that they can build customer trust.  You can look at the business owner eye to eye and make specific exchanges while building a relationship.  This builds, of course, customer loyalty and helps to establish strong foundations for different types of partnerships.

The trick to all of the new age entrepreneurs who are trying to get online, isn't just about getting SEO and marketing up.  That's all nice and comes in handy for getting people into the virtual door.  But what we have to learn is how to stay in the door.

One of the biggest dilemmas I'm seeing with the Internet is how to build customer trust.  How does the person on the other side know that you are going to deliver, and how does the entrepreneur know that they will be getting their money?

As any virtual business, or any one that has a sector with an online business, we have to learn how to 'work it" so that the trust is there.  Figure out ways within your business to establish a partnership. I can tell you, there are a lot of ways to do it.  Statements of work, for instance, are simple ways to guarantee work and payment.  Or, working within marketplace portals is something I favor for the extra security and trust from customers.  

If you have your own portal, make sure it has no cracks.  Another way to work it - use social media and networks with your customers to help establish relationships.  Find what works best so the person knows you are a person on the other side and not a scam and they can work with you for better valued services or products. 

Some simple tools, some good results. 

If you want to know more about business tools and support for online business, come chat with me about the possibilities.