All business owners utilizing big dog formula are faced each day with a host of decisions from the unimportant to the very important. Perhaps one of the most challenging periods is in the beginning when confusion and doubt tend to run high.
Since you are new, then unless you have read and learned something you will be facing great uncertainty. There is much to become familiar with, but you should never approach this feeling like you have to become a total expert before you can make money. You have seen the largest businesses in the world make the wrong decision about something, and so you should not ever fear that. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. Our recommendations are never passed along to you untried or not proven, and so you can continue reading with utmost confidence.
Split-testing your landing page will help you in more than one way when it comes to increasing your conversion rate and getting a better return on investment. It's not a good idea to just make assumptions about how your landing page ticks or doesn't; until you do some consistent split-testing, you won't know for sure what changes or improvements you need to make. Consistent and constant work in this area are what will net you far better results than you could have even hoped to get when you first launched your page. Here are some hints that you can employ to immediately improve the efficacy of your split-testing efforts.
You should already know that having the right headline is very important to your overall conversion rate. There have been lots of tests that have proven even the slightest alteration to your headline can have a major impact on your overall results. Along with your price factors, your headlines are what have the biggest impact on how well (or not) your landing page converts. So do not ignore your headline when it comes to testing; put it through extensive testing so that you will know which headlines offer you the best results. The more focus you put on your headline, the better off it is going to be. Our treatment of paid surveys authority in this article is not as comprehensive as it can be, but that is only because it is such as wide area of knowledge. Rather than interject our own personal opinion on these matters, it is best to let you be the judge. We do make the effort to help you as much as possible since this is all about you. Having a wider perspective is to your advantage as well as an open mind. We know that is very helpful to do even though all of us are very busy and maybe do not have the time. Since you know what you need about this, then be careful you do not waste time in other areas. If you can only be very sure about the particulars and details of both your case and what we have to offer, then that will put you in a solid position. This testing the price on your landing page is really important but there are plenty of Internet Marketers that ignore this very important factor when they do their split-testing. When you want to increase your conversion rate you need to make sure that you test out at least a few of the different price points that work with the product you have decided to promote. Sometimes if you want to get the best results by raising your prices--which flies in the face of the belief that the lower the price point the higher your conversion rate will be. The reason this is true isn't complicated; people want high quality these days and they're happy to pay to get it. Normally a low price point is associated with a cheap quality product and they might avoid buying it because the price is to low.
Switch the background color of your landing page to something more conducive to the overall design of the page to see if the conversion rate grows. Blue is a color that most people associate with trust but it is still a good color for experimentation. Put soothing colors into your background and see what sort of response you get from your audience. Sometimes doing a split-test will reveal surprising data that you personally didn't think would be viable. So when you're working with the background color, don't limit yourself, try anything that you feel would be fine. Remember; what matters most isn't what you enjoy but what your prospects are most likely to respond to. In Internet Marketing you shouldn't try to stop yourself from doing any testing if you think that ignoring the test could have a negative impact on your conversion rate. Do not allow the fear of losing success that you have already found to hinder your ability to make changes, test and tweak a variety of elements in your landing page so that you know what truly works and what doesn't. You need to put honest effort into improving your landing pages's performance and effective split testing a variety of factors and elements can help you with this.
Additional Resources:
Making Sure Your Approach to Split-Testing Your Landing Page is Correct
|