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| Posted: Feb.01.2011 @ 8:02 pm |
Facebook is fast becoming the chosen platform for many companies and small businesses to build and grow their brand. Its reach is what makes Facebook so incredibly popular. If you take a close look at the growth of the network over the last half decade you'll see that most of its users are still pretty active. This alone makes Facebook a great promotional portal for businesses of any size. Building a Facebook fan page is something that anybody can do these days.The Facebook fan page is the perfect place for businesses to reach out to customers and build relationships with them. Here are three tips that you an use to make sure that you build your Facebook fan page the right way.
Using Facebook Fan Pages as advertising for your online business, or to attract MLM Leads is very good business these days. We know you can't live at Facebook, you shouldn't, but always make an effort to talk to people live - you know, live conversation. There are several ways to accomplish that; first with your fan page and general status updates plus with the discussion app which is pretty cool. Work your fanbase by showing you care; and just talk to people, ask them questions, solicit feedback or whatever works best. You will learn so much about your niche audience when you do that. You'll get the best response when you let have the freedom to talk to you. When people talk to you, you will know what is going on and be in a position to keep things under control. You can do a lot with customer service because any unhappy customers, for whatever reason, can be dealt with in a positive manner. You'll be in front of your other fans, so don't lose your cool and just be polite. Once you have built a Facebook fan page you also need to work on building your target audience. These are the users on Facebook who think your brand is interesting. You need to let these people know that you have a page. These days people do not want to have to search out the information they want: they want it delivered directly to them. If you can grasp this concept and accept it you will understand just how important it is for you to reach out to the target audience that you will see within the Facebook social network as well as work on building your relationship with them. This creates the edge that you need.
Don't forget that you need to work on promoting your fan page once it has been created so that you will get the exposure you want. One of the best ways to do this is to invite people from your own Facebook friends list. If you have separated your friends into a variety of lists then all you have to do is invite the list as a "group"; doing this will save you time that would have been spent inviting each user individually. This can be the easiest and best way to boost the numbers of fans you have. When you click the "suggest to friends" link on your fan page you only have to type in a single friend's name so that the whole list will show up. This will allow you to quickly and automatically send out the invitation to your new fan page. This article clearly shows you that you too can use Facebook for commercial promotional purposes by building your own fan pages and then promoting them. Once you understand just how much a fan page can help you, you will get more exposure for your business and truly see the power that Facebook holds.
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| Posted: Jan.12.2011 @ 7:38 pm |
As the traffic at Facebook approaches truly ridiculous numbers of people, so does the amount of people advertising there. Facebook is doing close to a billion dollars worth of ads every year. Of course businesses are reaping tremendous rewards, otherwise they wouldn't continue to spend money on advertising. So if you want to grab your slice of Facebook traffic, then here are three solid Facebook advertising approaches you can have and use.
Much like anywhere else on the net, with some differences though, you must optimize your ad campaigns and test. If you know all about testing, that's great, but if not then you will need to test each element of your ads. This is called A/B split testing, and you just rotate two ads that are different in only one respect to each other. But don't think this is similar to what you would do at Google with their PPC ads. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. What happens with that is your ad will reach a saturation point because everyone has seen it. So then the thing for you to do is simply create a stable of ads, for the same campaign, and then rotate them out in a timely manner. How ever you want to approach is up to you either minor changes or whole new ads. We recommend changing it so it's not recognizable as the old ad.
Another possibility with Facebook advertising is their engagement ads, but you will need more of a budget as they run on their homepage. You'll need to do serious market research so your ROI will potentially justify the costs. You can promote an optin page for email list marketing, or also put up a video, etc. Everything will need to be in place, and there really is no room for errors or glitches that are avoidable.
The best part about Facebook is that your advertising campaign is quick and easy to get started. Make sure that your business's landing page has a high level of interaction so that it is easier for you to convert your clicks into a profit which helps you get the most out of your advertising campaign.
Obviously, you probably already knew that Facebook is a great place to market and advertise. We do highly suggest that you know your market very well before you start spending money on advertising. Test every single ad you ever run because that's the way to improve your ad conversions.
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